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Bringing Your Memories to Life in 3D with Panasonic
by Larry McGough


Who would have thought that the memories we have from our childhood of going to the theater and watching a 3D movie would have evolved to the point to where we can now make our own 3D movies and photographs? Over the last 50 or so years, 3D technology has evolved from the gimmicks of Jaws 3D, where the intention of the effects was to pop out of the screen as a startling effect – to where we are now with movies like Avatar, where the intent is to show depth and dimension. Panasonic is the first and still the only, company that gives consumers the ability to shoot, view, and share their own lives in 3D.

Now that Panasonic and Arlington Camera have partnered up to offer our full suite of imaging products, you now have access to everything you need to bring your memories to life in 3D. With the full line of Panasonic G Series Micro 4/3rds SLRs (and H-FT012 3D Lens), and the HDC-SDT750K 3D Camcorder you now have the ability to bring your world to life in amazing 3D. (You can shoot everything in 3D and view it in standard 2D, but to view your images and video in 3D you will need a 3D Capable Television like the TC-P50GT25 displayed in the store now.)

If you think you’re ready to make the jump to shooting in 3D, then this short guide will help you to ensure that your endeavor is a success.

Lens Calibration – This is the biggest change in shooting 3D. Now that you have two lenses recording images (left and right to act like our eyes), ensuring that the lenses are calibrated properly is the most important thing to creating fantastic video/photos. The 3D cameras/camcorders have a step through guide to help with this, so its quite easy after you’ve done it a few times.

Lighting – As with shooting anything, lighting is key; especially in night time situations. When you shoot 3D, you’re not simply dealing with a single lens system, your 3D camera now has two lenses to compensate for – left and right, so lighting is even more important. Shooting outside during the day will be no problem, but at dusk or in dark areas you will need to adjust the aperture and shutter to be a little more sensitive than what you may have been used to in the past.

Foreground and Background Images – There are two different effects that can be delivered with 3D – a feeling of distance and/or a feeling of the subject coming at you. To create a feeling of objects coming out of the screen you will want to ensure that your subject is close to the camera and even possibly putting an object in front of the lens (i.e. handing you a plate, or pointing at object at the lens). If you would like to create a sense of distance then the point here is to ensure that you have multiple points of focus in the image to show something in the foreground and the background – this will allow you to see the distance in the finished image that you see in real life.

Be Creative and Have Fun - Throw conventional shooting out the window depending on the effect that you’re after. Instead of shooting your subject straight on, move above or below the subject. Stand in front of the swing while your kids swing directly at you and watch as their feet pop out of the screen. Throw objects in the direction of the camera (don’t hit the camera). Run in and out of frame to create different effects. Play with light – flashlights, strobes, disco balls, etc. Still objects really pop in 3D so try shooting the same subject from different distances and angles.

Larry McGough is a Sales/Product Trainer for Panasonic in the DFW area and has been working with Consumer Electronics for 14 years. He studied photography in High School and College and now uses those skills to photograph his family and locations he visits while traveling around the country for work and events.

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Arlington Camera, Inc.    544 W. Randol Mill Road    Arlington, Texas 76011
Metro 817.261.8131    Toll Free 800.313.6748