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Overview
This book outlines the strategies covered in Graf's popular sales, pricing, and marketing seminars/workshops. You'll learn how to market your services to the clients you want to attract, create a strong Internet presence, well-designed ads, and ensure repeat customers and referrals. Graf shows you how to use simple sales and presentation strategies that will make every print worth far more than the price of the paper it's printed on—and leave your clients feeling that they've gotten a great deal. No matter your level of sales experience, this book will leave you feeling more capable, confident, and successful.
FEATURES:
• Tools for increasing your visibility in the marketplace with only minimal cash investments
• Increasing the perceived value of your studio's products and services
• Designing packages with built-in incentives—packages that do the selling for you
• Using benefits-based sales techniques to tap into the emotional component of buying selling
• Setting the stage for a big sale from your first conversation or correspondence with client
• Calculating the right prices for your products based on overhead, demand, and competition
• Tips for making discounts, promotions, and other special offers work for you
• Techniques for building a referral network and getting testimonials from your clients
SPECS: 8.5x11, 128p, 50 b&w diagrams, sample forms, ISBN: 978-1-58428-246-4
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